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Gain extended access to our influential audience with BrandX.
BrandX, our performance marketing solution, provides down funnel action for brands by reaching our audience and similar audiences across platforms including Meta, Google, TikTok, LinkedIn and/or display networks.
Through BrandX, brands gain extended access to our influential audience wherever they are consuming FOS content across our newsletters, website, and other key platforms identified by our team to successfully drive traffic and enhance the effectiveness of digital campaigns.
Benefits of the Program
- Scale: Enables brands to expand their reach significantly.
- Superior Results: Enhances the effectiveness of digital campaigns.
- Higher ROI: Maximizes return on investment for marketing efforts.
- Data: Enrich digital campaigns with FOS first person data.
Strategy Implementation
- Rapid Deployment: Swift execution of the audience extension program launch plan.
- Thorough Analysis: Meticulous examination of extensive opportunities within paid sources and audience partnerships.
- Comprehensive Plan: Detailed strategy covering not only media purchases but also potential collaborations.
Key Focus Areas
- Media Purchases: Strategic acquisition of advertising spaces across various platforms.
- Audience Enrichment: Utilizing data on platforms such as Google, TikTok, and Meta, we enhance specific campaigns for select clients by creating look-alike audiences, thereby accelerating the success of our campaigns.
Unlocking BrandX
BrandX is applied to qualified partners who run media programs across the FOS platform to ensure CPC and conversion KPIs for advertisers.
Why BrandX?
The FOS brand is a scroll stopper, as evidenced by our industry leading social engagement.
BrandX allows our partners to retarget our influential readership and/or reach new audiences to couple mid-funnel success with down funnel action once consideration is achieved.