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Audience & Insights

Modern sports consumers are well-educated, informed, early adopters. They define success by being multi-hyphenate leaders at work, at home, and in life.

Tweet from Kirk Herbstreit
Tweet from Kirk Herbstreit
Tweet from Patrick Mahomes
Tweet from Patrick Mahomes
Tweet from Stephanie McMahon
Tweet from Stephanie McMahon
Tweet from Lisa Leslie
Tweet from Lisa Leslie
Tweet from Dwayne Johnson
Tweet from Dwayne The Rock Johnson
Tweet from Logan Paul
Tweet from Logan Paul
Tweet from Alexis Ohanian
Tweet from Alexis Ohanian
Tweet from Meek Mill
Tweet from Meek Mill
Tweet from Tom Brady
Jeff Bezos Tweet
Tweet from Jeff Bezos
photo of Tom Brady
Photo of Tom Brady

Our content drives the conversation.

7x

More engagement on
Twitter than competitors

#1

Fastest growing sports-related account on LinkedIn

5x

More engagement on LinkedIn than competitors

#1

Most-engaged sports-related account on LinkedIn

The Modern Sports Consumer

42%

Have At Least $100K+
In Investable Assets

68%

Between
25–54 Years Old

45%

HHI Above $150K

81%

Prefer
Premium Brands

88%

Hold Bachelor’s
Degree or Higher

72%

Live in Top 20
US Metros