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Sports prosumers are well-educated, influential, early adopters. They define success by being multi-hyphenate leaders at work, at home, and in life. They're fans who crave more than just the box score - they want richer storytelling that helps them uplevel their sports consumption.
Our audience is engaged and unduplicated.
HALF
Between 25–44 Years Old
68%
Don't read Bleacher Report and 55% don't read The Athletic
67%
HHI Above $100K
92%
Consider Reading FOS as Part of Their Daily Routine
The Sports Prosumer
HALF
Between 25–44 Years Old
67%
HHI Above $100K
68%
Don't read Bleacher Report and 55% don't read The Athletic
81%
Prefer Premium Brands
92%
Consider Reading FOS as Part of Their Daily Routine
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