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Audience & Insights

Modern sports consumers are well-educated, informed, early adopters. They define success by being multi-hyphenate leaders at work, at home, and in life.

Tweet from Kirk Herbstreit

Tweet from Patrick Mahomes

Tweet from Stephanie McMahon

Tweet from Lisa Leslie

Tweet from Dwayne The Rock Johnson

Tweet from Logan Paul

Tweet from Alexis Ohanian

Tweet from Meek Mill

Tweet from Tom Brady

Tweet from Jeff Bezos

The power of our reach.

15+

Distribution Partners

50K

Screens
& Venues

500M

Combined
Monthly Reach

10K

Office &
Residential Buildings

Photo of Jeff Bezos

Photo of Tom Brady

Our content drives the conversation.

7x

More engagement on
Twitter than competitors

#1

Fastest growing sports-related account on LinkedIn

5x

More engagement on LinkedIn than competitors

#1

Most-engaged sports-related account on LinkedIn

The Modern Sports Consumer

42%

Have At Least $100K+
In Investable Assets

68%

Between
25–54 Years Old

45%

HHI Above $150K

81%

Prefer
Premium Brands

88%

Hold Bachelor’s
Degree or Higher

72%

Live in Top 20
US Metros

Case Studies

Globant

Meta

MassMutual