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Own the moment with a social-first, cross-platform execution.
Own the moment with a social-first, cross-platform execution.
Social
/
IT
Objective
Overview
Drive thought leadership and awareness to cement Globant as a Global Platform Supporter of FIFA+.
Solution
Discussion Topics
Always-on, cross-platform program, rooted in the Business of the World Cup, with executions across social, digital, experiential and editorial throughout the tournament.
11M+
Total Impressions
~400
Summit Attendees
2M
Social Impressions
11M+
Total Impressions
~400
Summit Attendees
11M+
Total Impressions
~400
Summit Attendees
2M
Social Impressions
Program Elements
- Ownership of World Cup Content Hub, where all relevant content was aggregated for the duration of the tournament
- A Virtual Summit, “Global Goals: The World Cup and Beyond” featuring leading figures like Renowned journalist Grant Wahl, Veteran USMNT Forward and ESPN Analyst Hérculez Gómez, Broadcaster, producer, author and co-founder of Men in Blazers, Roger Bennett
- Five part social series exploring the Business of the World Cup including various business angles like streaming rights, sponsorship, expansion plans and more
- Newsletter & Display Ads aligning the Globant brand with relevant World Cup editorial coverage
- Branded Article on reinventing fan engagement for the digital age
