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Own the moment with a social-first, cross-platform execution.

Social

Objective

Overview

Drive thought leadership and awareness to cement Globant as a Global Platform Supporter of FIFA+.

Solution

Discussion Topics

Always-on, cross-platform program, rooted in the Business of the World Cup, with executions across social, digital, experiential and editorial throughout the tournament.

11M+

Total Impressions

~400

Summit Attendees

Social Impressions

11M+

Total Impressions

~400

Summit Attendees

11M+

Total Impressions

~400

Summit Attendees

Social Impressions

—

Program Elements

Ownership of World Cup Content Hub, where all relevant content was aggregated for the duration of the tournament
A Virtual Summit, “Global Goals: The World Cup and Beyond” featuring leading figures like Renowned journalist Grant Wahl, Veteran USMNT Forward and ESPN Analyst Hérculez Gómez, Broadcaster, producer, author and co-founder of Men in Blazers, Roger Bennett
Five part social series exploring the Business of the World Cup including various business angles like streaming rights, sponsorship, expansion plans and more
Newsletter & Display Ads aligning the Globant brand with relevant World Cup editorial coverage
Branded Article on reinventing fan engagement for the digital age

Own the moment with a social-first, cross-platform execution.

Own the moment with a social-first, cross-platform execution.

Objective

Overview

Solution

Discussion Topics

Program Elements

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