Front Office Sports brought Acura’s brand to life during March Madness through Business of the Madness, a multi-platform execution exploring the business and cultural impact of the biggest moments of the Men's and Women's tournaments. As the first-ever official social coverage partner, Acura was seamlessly integrated across daily content, including social storytelling, podcast segments, newsletter takeovers, and high-impact display units.

A consistent presence across editorial touchpoints and strategic alignment with Selection Sunday, the Women’s Final Four, and the championship rounds elevated Acura’s message and captured attention throughout the tournament.