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Elevating Ticketing Insights
Through Real-Time Data
Elevating Ticketing Insights
Through Real-Time Data
Objective
To leverage TickPick’s real-time ticketing data to engage sports fans with insightful content, drive awareness, and enhance brand alignment during major sporting events.
Solution
Discussion Topics
Front Office Sports built a custom campaign around TickPick’s exclusive ownership of The Big Ticket franchise — a multi-platform franchise spanning Web, Social, and Newsletters. The centerpiece was a 12-part Trend Report series powered by TickPick’s real-time ticketing data, delivering pricing insights, custom storytelling, and rich visualizations. Each report was strategically timed to the biggest tentpole moments across sports — from NFL Kickoff and College Football Saturdays to MLB Playoffs and the Super Bowl — ensuring maximum cultural relevance. To extend reach, Big Ticket integrated seamlessly into native and paid social across Instagram, TikTok, LinkedIn, and X, as well as newsletter amplification and cross-platform display placements, creating consistent engagement throughout the season. Think it's worth adding a note about how the reports were built around the biggest tentpole moments of the NFL, College Football, MLB Playoffs, etc.
Total Impressions
Total Engagements
Above Benchmark for Newsletter CTR
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Above Benchmark for Newsletter CTR
Program Elements
- Twelve (12) Trend Reports featuring real-time ticket pricing analysis and recurring sections (The Get In, High-Low), aligned with major sports tent poles (NFL, College Football, MLB Playoffs, etc.)
- Exclusive ownership of The Big Ticket franchise spanning Web, Social, and Newsletter integrations
- Native and Paid Social activation across Instagram, TikTok, X, and LinkedIn
- Newsletter amplification including dedicated Big Ticket extensions during off-weeks to maintain continuity and audience engagement
- Cross-platform display advertising (ROS) for additional reach to FOS readers and visitors
Total Impressions
Total Engagements
Above Benchmark for Newsletter CTR
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Total Impressions
Total Engagements
Above Benchmark for Newsletter CTR
