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Reeling in High-Intent Customers
Reeling in High-Intent Customers
Objective
Overview
Wild Alaskan Company tapped into Front Office Sports’ BrandX solution to acquire new customers through a performance-driven campaign seeking to convert a healthy, active, and sports adjacent customer. The goal: drive conversions at scale while beating internal cost of acquisition benchmarks and maintaining alignment with the brand’s premium, sustainability-focused positioning.
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Solution
Discussion Topics
A custom, lower-funnel acquisition program, known as our BrandX solution, targeting Front Office Sports’ health-conscious audience. Leveraging high-performing, conversion-optimized creative assets on Meta, the campaign was built to drive purchase intent and conversions.
To deepen relevance and performance, we developed bespoke, creator-led assets aligned with seasonal activities and Wild Alaskan’s core consumer segments. This included content from niche sport athletes and outdoor adventurers — from surfers and cyclists to skiers and runners — all of whom authentically embodied the brand’s focus on sustainability, nutrition, and performance.
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Program Elements
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
Total Conversions
Lower CAC Than Wild Alaskan’s Internal Benchmark
