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Premium Storytelling Capturing Athlete Passions Off the Court and Field
Premium Storytelling Capturing Athlete Passions Off the Court and Field
Custom Content
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Objective
Overview
Drive awareness and consideration for the Chevy Silverado through thoughtful product integrations and media across the FOS ecosystem.
Solution
Discussion Topics
Front Office Sports produced 'My Other Passion', a three-part branded content series that celebrates athletes' unique passions outside their sport. Through long-form video content, always-on display media, engaging storytelling and high-impact product placement, this campaign reached the Chevy Silverado target audience across the entire FOS ecosystem.
$115K
Added Media Value
48M+
Total Impressions
$115K
Added Media Value
48M+
Total Impressions
$115K
Added Media Value
48M+
Total Impressions
Program Elements
- Three-part branded content series featuring J.K. Dobbins, Elena Delle Donne and Zaire Wade
- Branded content promotion and amplification across high-impact rich media, CTV, video pre-roll, newsletter and social across Instagram, Twitter/X, LinkedIn and TikTok
- Always-on display and newsletter highlighting the Chevy Silverado and Multiline Trucks
