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Custom Content
Finance

Custom Integration Aligning with Industry-Leading College Athletics Coverage

Custom Integration Aligning with Industry-Leading College Athletics Coverage

Custom Content
/
Finance

Objective

Overview

Drive partnership awareness between Invesco QQQ and the NCAA by aligning with compelling College Athletic coverage and storytelling across the FOS ecosystem.

Solution

Discussion Topics

Front Office Sports seamlessly integrated Invesco QQQ into our College Athletics editorial coverage and storytelling with a dynamic cross-platform program - the Business of College Athletics. The execution included a first-of-its-kind CFB creator-led social series, 100% SOV newsletter takeovers, a curated content hub on the FOS site and turnkey media.

30.5M

Program Impressions

20.4M

Newsletter Impressions

6.4%

Average Social Engagement Rate

30.5M

Program Impressions

20.4M

Newsletter Impressions

30.5M

Program Impressions

20.4M

Newsletter Impressions

6.4%

Average Social Engagement Rate

—

,

,

Program Elements

  • Ownership of our college football-themed Under Review social series, which was distributed across Instagram, Twitter/X, LinkedIn and TikTok
  • Presenting Sponsor of the Business of College Athletics content hub, where all relevant editorial content was aggregated during the college football season
  • Newsletter placements & Display Ads aligning the Invesco brand with relevant college football editorial coverage

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