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Custom Integration Aligning with Industry-Leading College Athletics Coverage
Custom Integration Aligning with Industry-Leading College Athletics Coverage
Custom Content
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Finance
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Objective
Overview
Drive partnership awareness between Invesco QQQ and the NCAA by aligning with compelling College Athletic coverage and storytelling across the FOS ecosystem.
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Solution
Discussion Topics
Front Office Sports seamlessly integrated Invesco QQQ into our College Athletics editorial coverage and storytelling with a dynamic cross-platform program - the Business of College Athletics. The execution included a first-of-its-kind CFB creator-led social series, 100% SOV newsletter takeovers, a curated content hub on the FOS site and turnkey media.
30.5M
Program Impressions
20.4M
Newsletter Impressions
6.4%
Average Social Engagement Rate
30.5M
Program Impressions
20.4M
Newsletter Impressions
30.5M
Program Impressions
20.4M
Newsletter Impressions
6.4%
Average Social Engagement Rate
Program Elements
- Ownership of our college football-themed Under Review social series, which was distributed across Instagram, Twitter/X, LinkedIn and TikTok
- Presenting Sponsor of the Business of College Athletics content hub, where all relevant editorial content was aggregated during the college football season
- Newsletter placements & Display Ads aligning the Invesco brand with relevant college football editorial coverage
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