By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Increase brand awareness and alignment with important sports tentpoles.

Increase brand awareness and alignment with important sports tentpoles.

Digital
/
Finance

Objective

Overview

Authentically integrate MassMutual messaging into the MLB Opening Week conversation

Solution

Discussion Topics

Highlighted MassMutual through newsletter placements alongside baseball-themed editorial content to our audience of 825K+ newsletter subscribers.

1M

Newsletter Opens

32

Published Articles

1M

Newsletter Opens

32

Published Articles

1M

Newsletter Opens

32

Published Articles

,

,

Program Elements

Business of Baseball Branded Hub, where all relevant content was aggregated during the first opening weeks of the MLB season

Newsletter placements & Display Ads aligning the MassMutual brand with relevant MLB editorial coverage