Increase brand awareness and alignment with important sports tentpoles.
Increase brand awareness and alignment with important sports tentpoles.
Digital
/
Finance
Objective
Overview
Authentically integrate MassMutual messaging into the MLB Opening Week conversation
Solution
Discussion Topics
Highlighted MassMutual through newsletter placements alongside baseball-themed editorial content to our audience of 825K+ newsletter subscribers.
1M
Newsletter Opens
32
Published Articles
1M
Newsletter Opens
32
Published Articles
1M
Newsletter Opens
32
Published Articles
Program Elements
Business of Baseball Branded Hub, where all relevant content was aggregated during the first opening weeks of the MLB season
Newsletter placements & Display Ads aligning the MassMutual brand with relevant MLB editorial coverage