Through a multi-platform campaign built around Bobby Bonilla Day, we tied a legendary deferred contract to Nuveen’s message on guaranteed income. By aligning with this iconic sports moment—symbolizing the benefits of smart, long-term money management—Nuveen engaged audiences through integrated storytelling across the Front Office Sports website, social channels, and newsletters. The story connected sports fans to the importance of financial foresight in a way that felt relevant and relatable.