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Custom Content
Tourism

The Power of Australia and the FIFA Women’s World Cup

The Power of Australia and the FIFA Women’s World Cup

Custom Content
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Tourism

Objective

Overview

Leverage the global momentum and conversation surrounding the Women’s World Cup to spotlight Australia as a destination.

Solution

Discussion Topics

With original content and native social storytelling, we helped Tourism Australia own the Women's World Cup across our Newsletter, Social, and FOS.com.

1.2M

Newsletter Opens

2.7M

Video Impressions

1.2M

Newsletter Opens

2.7M

Video Impressions

1.2M

Newsletter Opens

2.7M

Video Impressions

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Program Elements

  • Off the Pitch with Carli Lloyd custom content, showcasing the beauty of Australia.
  • Exclusive takeover of our Women’s World Cup Special Edition Newsletter.
  • Real-time native social storytelling spotlighting the best Australia moments during the tournament.
  • Additional turnkey media across newsletter and .com aligning with the global event.

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