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Visual storytelling to spotlight stories of reinvention.
Visual storytelling to spotlight stories of reinvention.
Objective
Overview
Drive brand lift and consideration for Fidelity Investments as a leading retirement planning solution.
Solution
Discussion Topics
A branded content series highlighting athletes who are making a name for themselves in their Second Acts - from entrepreneurship to sports analysis and philanthropy, each athlete shared their story on planning and executing their next act.
Cross Platform Impressions
Fidelity outperformed competitors in Awareness, Favorability, Consideration, Recommendation, Usage
More Likely to Be Favorable Towards Fidelity Than Its Competitors
Cross Platform Impressions
Fidelity outperformed competitors in Awareness, Favorability, Consideration, Recommendation, Usage
Cross Platform Impressions
Fidelity outperformed competitors in Awareness, Favorability, Consideration, Recommendation, Usage
More Likely to Be Favorable Towards Fidelity Than Its Competitors
Program Elements
- Five-part video series featuring retired athletes
- Custom Digital Destination
- Promotion across newsletter and social media network
- Talent partnerships with Jalen Rose, Renee Montgomery, Rex Chapman, Andrew Hawkins, and Shawn Johnson-East.
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