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Building Financial Legacy with Marcus Mariota

Branded Content

Finance

Objective

Overview

Drive awareness of Prudential’s "Beta Babies" messaging by sharing an inspiring athlete-led story with NFL QB Marcus Mariota about financial planning and security for the next generation.

Solution

Discussion Topics

Through a multi-platform approach, including video storytelling, social media amplification, newsletters, and display media, Prudential successfully engaged sports fans with a message centered on protecting their legacy for future generations.

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

—

Program Elements

A dynamic hero video featuring Marcus Mariota was deployed across YouTube and Facebook, with further promotion on LinkedIn, TikTok, and Instagram to engage audiences across social platforms.
Campaign messaging & content amplification appeared in both takeovers and supporting placements within Front Office Sports’ newsletters, targeting a high-value, sports business audience.
Custom rich media and display units extended the campaign’s reach across FOS digital properties, reinforcing Prudential’s message through high-visibility placements.

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

12M+

Total Impressions

8M+

Branded Content Impressions

Building Financial Legacy with Marcus Mariota

Building Financial Legacy with Marcus Mariota

Objective

Overview

Solution

Discussion Topics

Program Elements

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