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Capitalizing on US Open moments that shape the future
Capitalizing on US Open moments that shape the future
Objective
Overview
Align Prudential with the biggest storylines surrounding the US Open, while celebrating life’s major moments.
Solution
Discussion Topics
Through native social storytelling and custom newsletter integrations, we helped Prudential establish cultural adjacency to the US Open while telling the stories of tennis athletes who are in major transitional moments of their careers.
Newsletter Opens
Cross-Platform Social Engagements
Program Impressions
Newsletter Opens
Cross-Platform Social Engagements
Newsletter Opens
Cross-Platform Social Engagements
Program Impressions
Program Elements
• A four-part native social series spotlighting major life milestones like playing in the US Open for the first time, retiring after a long career, and carrying the torch as the future face of tennis.
• Custom newsletter integrations during the US Open for topical relevance and contextual alignment.
• Display media rotating across the FOS site on both desktop and mobile for additional reach.
