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Driving downloads of Opendorse's latest report.

Driving downloads of Opendorse's latest report.

Digital
/
Sports

Objective

Overview

Drive 250 qualified leads among business decision markers in college athletic departments - director and above.

Solution

Discussion Topics

Newsletter Promotion, LinkedIn Post

300+

Qualified Leads

6M+

Total Impressions

$84

Cost per Acquisition

300+

Qualified Leads

6M+

Total Impressions

300+

Qualified Leads

6M+

Total Impressions

$84

Cost per Acquisition

,

,

Program Elements

Opendorse partnered with Front Office Sports in April 2023 to drive downloads of their latest report, “Game On: How The World’s Top Brands Are Leveraging NIL in 2023.”

Through a combination of Presenting and Supporting placements and Conversation Starters in the FOS newsletter, as well as a post from the FOS LinkedIn account, FOS exceeded the number of contracted qualified leads that met the criteria, and gained over 6M impressions for the report in the process.