Driving downloads of Opendorse's latest report.
Driving downloads of Opendorse's latest report.
Objective
Overview
Drive 250 qualified leads among business decision markers in college athletic departments - director and above.
Solution
Discussion Topics
Newsletter Promotion, LinkedIn Post
Qualified Leads
Total Impressions
Cost per Acquisition
Qualified Leads
Total Impressions
Qualified Leads
Total Impressions
Cost per Acquisition
Program Elements
Opendorse partnered with Front Office Sports in April 2023 to drive downloads of their latest report, “Game On: How The World’s Top Brands Are Leveraging NIL in 2023.”
Through a combination of Presenting and Supporting placements and Conversation Starters in the FOS newsletter, as well as a post from the FOS LinkedIn account, FOS exceeded the number of contracted qualified leads that met the criteria, and gained over 6M impressions for the report in the process.